Sunday, February 11, 2007

 

Linkedin Uses

How to market yourself on Linkedin and other uses, Part II. Some really interesting ways to use it on this list.


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Social Networking Marketing Example: You

A great post from Guy Kawasaki on how to market your most marketable brand through social networking.





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Friday, November 03, 2006

 

Disruption - A Keyword to Remember in Online Marketing


With the advent of Web 2.0 and its unknown future, there's one thing marketers can be fairly certain of to happen: disruption. The landscape is fragmenting and markets are splicing (i.e. Web widgets). Variations on
old strategies are being introduced to remedy this. One being personal start pages. This concept looks very similar to the old portal page strategy: create a centralized page to be a one-stop viewing lens for the user. Companies who have a strategy in place to become a specialized information aggregator may gain a step on those who are not aware of the disruptive nature that is going on in this space we call "Web 2.0".

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Thursday, March 16, 2006

 

Guerilla SEO on a Shoe String Budget

Good guerilla SEO primer for those on tight marketing budgets. Applies even if you have a budget. Proves there's a good amount of free information out there.


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Thursday, February 23, 2006

 

Internet Hip Hop Movie Marketing


This article is an interesting case study on the online guerilla marketing campaign for the movie Hustle and Flow. Lesson: think about geo targeting key zips to seed when on a limited budget.


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Thursday, February 16, 2006

 

Blogging Tool


Includes a few pretty cool resources, including this RSS button maker, to market a blog.

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The MySpace Marketing Machine


Interesting article on how MySpace is defining a new model in online marketing and brand building. Also read What MySpace Means To Marketers.

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