Byte-Sized Notebook

Signals of Quality, as stated by Scott Smith of Clientside Search Engine Marketing LLC, is an important way to describe the implications of SEO on your brand. Signals of Quality for a product on the shelf can be brand name, placement, design, packaging, pricing, and promotion. Since search engines use certain Signals of Quality to rank websites, good placement in search results can signify the quality of a brand leader since search engines rely on these certain Signals of Quality to give that brand a good placement. Search has more implications on a brand than just driving free traffic.


Technorati Tags : web2.0 search internetmarketing SEO brand

Labels: brand, search

An interesting model that is based on the research of Charlene Li. The case for justifying a blog campaign is still being made to companies. Much potential in terms of blogs being useful for SEO, a news outlet, FAQ tool, extranet, testimonials, etc.

Technorati Tags : web2.0 blog ROI media marketing

Labels: blog, ROI