Byte-Sized Notebook

Signals of Quality, as stated by Scott Smith of Clientside Search Engine Marketing LLC, is an important way to describe the implications of SEO on your brand. Signals of Quality for a product on the shelf can be brand name, placement, design, packaging, pricing, and promotion. Since search engines use certain Signals of Quality to rank websites, good placement in search results can signify the quality of a brand leader since search engines rely on these certain Signals of Quality to give that brand a good placement. Search has more implications on a brand than just driving free traffic.


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Labels: brand, search