Monday, October 30, 2006

 

Marketing Recon Online

I'm finding the key to doing good research is the synergy I'm using the tools at my disposal. For example, search on any one engine can be limiting, but when combined with other tools and techniques to narrow down qualified searches, the results can be revealing. Furthermore, a great thing about some of these tools is that they can also be used to monitor your company or product and the relevant conversations online. A very important feature when building and protecting your brand.




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