Byte-Sized Notebook

Frank Lutz is a corporate and political consultant who's specialty is testing language and discovering words that will help sell his clients product or turn public opinion on an issue or candidate. It's amazing how this guy helped re-shape the perception of the Republican party through his word research and wordsmithing. Imagine the power this carries in cutting through the clutter in this day and age of mass communications. After watching him on the Persuaders could something similar be done through Google Adwords to find trigger words? Lesson: write brainstorm ideas out without hesitation to encourage free flow ideas. Have to look at things with a different perspective to get the next big idea.

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words wordsmith research messaging politics