Byte-Sized Notebook

The Real Time Search Race

2009-06-22T05:50:00.001-07:00

The front runners to be the leader of Real Time Search:

Collecta
Crowdeye
Itpints
OneRiot
Scoopler
Social Mention
Surchur
Topsy
TweetMeme
Yauba

Twitter Users Tell Diddy To Back Your Ass Up!

2009-05-29T07:36:00.000-07:00

Diddy starts yet another new trend. Although this one isn't one he probably wanted to start. After hitting 1 million followers, Sean "Diddy" Combs started seeing a backlash of "unfollowdiddy" tweets on the microblogging site. Interesting to see if this affects company brands in the future.

Giants Lack of Support

2009-05-22T08:18:00.000-07:00

Giants hitters produced 6 runs in the last 4 games. Add that to Brian Wilson's 9.53ERA, 3 losses, and blown save. Kinda like producing 1 dollar after spending 2. WTF!!?

Craziest Ping Pong Game

2009-05-22T07:47:00.001-07:00

WTF kind of ping pong is this?

Who's The Most Popular UFC Star?

2009-02-17T05:38:00.000-08:00

Who's the most popular UFC star? Check out this comparion between Lidell, Couture, and Lesnar. This may give us insight into why he got a title shot so quick and the big bucks. That's alot of searches that probably translates into alot of fans which translates into alot of bucks. So we can't say WTF

Fight Like A Champion Interview w/ Chris Leben

2009-02-16T15:01:00.000-08:00

Just updated the latest Fight Like A Champion newsletter with UFC veteran Chris Leben. WTF? #6 is priceless! Out of all the interviews, this could be one of the best answers.

1) 5 favorite fighters to watch: Fedor, Randy Couture, Wanderlei Silva, Genki Sudo. And Chris Leben!

2) Favorite products: Green Vibrance (organic greens). And New-Whey (protein shots).

3) Favorite songs to train to: Good question! Shout at the Devil by Motley
Crue, anything by Slayer, Ministry, and Maiden!

4) Most common training mistakes you see: Undertraining, overtraining, not properly hydrating, over dieting.

5) Most common mistake during a fight: not utilizing the clinch properly, not
throwing knees properly, and not looking to pass guard.

6) Favorite technique combinations: Foot-to-face, fist-to-face, knee-to-face,
elbow-to-face....you get the idea.

7) Favorite drills & exercises: taking the back, getting up off bottom,
sprints, and swimming.

8) Favorite saying: It ain't over till it's over.

Facebook Stats

2009-02-15T07:40:00.000-08:00

* General Growth: More than 175 million active users (this many already? WTF?)
* More than half of Facebook users are outside of college
* The fastest growing demographic is those 30 years old and older

and much more....

25 Random Things About GE

2009-02-15T07:38:00.000-08:00

WTF? GE joins in on the Facebook phenomenon with their own 25 Random Things. Guess it's a good way to stay relevant while branding.

Pew Study on Twitter Updating Services

2009-02-15T07:32:00.001-08:00

Study from Pew:

"As of December 2008, 11% of online American adults said they used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of others."

WTF? does this include Facebook? Would seem a little bit low with the combo of Twitter, Facebook, AND any other update services.

Advantages of Google Buying Twitter?

2009-02-15T07:10:00.000-08:00

WTF are the implications of Google buying Twitter?

* integration of Twitter in Google search
* Twitter search being run by Google
* Twitter comments integrated with Google Alerts
* learn more for TrustRank through interrelationship of users

Most obvious place that Google would implement Twitter could be within Gmail just like they did w/ chat.

Using Social Media in Today's Job Market

2009-01-07T17:34:00.000-08:00

Pretty relevant blog entry by Dan Schawbel, the author of Me 2.0: Build a Powerful Brand to Achieve Career Success and Personal Branding Blog:

7 Secrets to Getting Your Next Job Using Social Media

Most Influential Women Searched on Yahoo!

2008-12-28T16:49:00.001-08:00

Interesting list:
Breaking The Glass Ceiling - Top 10 Searched Influential Women

(1). Angelina Jolie
(2). Sarah Palin
(3). Oprah
(4). Hillary Clinton
(5). Gina Carano
(6). Tina Fey
(7). Michelle Obama
(8). Katie Couric
(9). Barbara Walters
(10). Dara Torres

WTF!!!??? Gina Carano is ahead of some big names. She could parlay this traffic into a serious loyal following with some simple online marketing. We'll see.

Blogging and STDs

2008-12-10T09:32:00.000-08:00

WTF was this discussion between
Arianna Huffington and Jon Stewart!?

Arianna Huffington: 50,000 blogs are started each day

Jon Stewart: You make it sound like a sexually transmitted disease

Arianna Huffington: No, it's alot more fun

I hope so Arianna. I really hope so. Stewart trying to understand blogging is classic stuff.

The Guide To Layoffs (The Employer's Edition)

2008-12-10T09:13:00.000-08:00

WTF is this!!!?? A standardized guide has been leaked out of "how to layoff an employee" courtesy of Yahoo!. Wonder if the person who was in charge of this is going to get laid off now. Hmmmmmm....

It's Been A Long Time

2008-12-10T09:08:00.000-08:00

WTF? It's been a while since I've posted here. After running across my "online notebook", I remembered how valuable it was jotting down ideas and notes of anything interesting (or not depending on how I feel). I also remember how boring it was to read back to myself. So after falling off the wagon, I've decided to hop back on it. Just remember, anything I say here is more stream of conscience and should be taken as such. WTF am I doing writing this since no one will probably read it. Oh well, if you do, I would just say WTF are you doing?

Link Building

2007-02-11T08:27:00.000-08:00

Yet another link building blog

Ultimate Linkbaiting Guide

2007-02-11T08:24:00.000-08:00

Funny blog on SEO. Good post on linkbaiting.

Linkedin Uses

2007-02-11T08:07:00.000-08:00

How to market yourself on Linkedin and other uses, Part II. Some really interesting ways to use it on this list.

Technorati Tags : socialnetworking marketing blog guykawasaki linkedin

Social Networking Marketing Example: You

2007-02-11T07:56:00.000-08:00

A great post from Guy Kawasaki on how to market your most marketable brand through social networking.

Technorati Tags : socialnetworking marketing blog guykawasaki linkedin

Google Luring Creatives

2007-02-01T21:07:00.000-08:00

Interesting article in Google providing tools to ad agencies for campaigns. Could this be the symbiotic relationship that the ad agencies needed to embrace the Web more?

Power Blogging

2007-02-01T20:59:00.000-08:00

Steve Rubel interviews power bloggers about the rules and the future.

Tagging Statistics in the U.S.

2007-02-01T11:58:00.000-08:00

A recent report on tagging in the U.S.

Signals Of Quality

2007-01-31T15:12:00.000-08:00

Signals of Quality, as stated by Scott Smith of Clientside Search Engine Marketing LLC, is an important way to describe the implications of SEO on your brand. Signals of Quality for a product on the shelf can be brand name, placement, design, packaging, pricing, and promotion. Since search engines use certain Signals of Quality to rank websites, good placement in search results can signify the quality of a brand leader since search engines rely on these certain Signals of Quality to give that brand a good placement. Search has more implications on a brand than just driving free traffic.

Technorati Tags : web2.0 search internetmarketing SEO brand

Measuring The Blogging ROI

2007-01-31T14:52:00.000-08:00

An interesting model that is based on the research of Charlene Li. The case for justifying a blog campaign is still being made to companies. Much potential in terms of blogs being useful for SEO, a news outlet, FAQ tool, extranet, testimonials, etc.

Technorati Tags : web2.0 blog ROI media marketing

5 Pillars of Social Media Marketing

2006-12-18T06:46:00.000-08:00

Ben Willis does a good job of breaking down his main points of focus for social media marketing. With the steady rise in online advertising costs, social media marketing will increasingly become important a company's pursuit of generating brand awareness, lead generation, and sales. A potentially important article in the future of online marketing.

Technorati Tags : web2.0 Social internetmarketing media marketing

Five Online Marketing Mistakes

2006-11-07T10:29:00.000-08:00

Good to know ahead of time.

Technorati Tags : web2.0 search marketing strategy

Disruption - A Keyword to Remember in Online Marketing

2006-11-03T11:01:00.000-08:00

With the advent of Web 2.0 and its unknown future, there's one thing marketers can be fairly certain of to happen: disruption. The landscape is fragmenting and markets are splicing (i.e. Web widgets). Variations on
old strategies are being introduced to remedy this. One being personal start pages. This concept looks very similar to the old portal page strategy: create a centralized page to be a one-stop viewing lens for the user. Companies who have a strategy in place to become a specialized information aggregator may gain a step on those who are not aware of the disruptive nature that is going on in this space we call "Web 2.0".

Technorati Tags : web2.0 tools internetmarketing marketing portal

Marketing Recon Online

2006-10-30T15:44:00.000-08:00

I'm finding the key to doing good research is the synergy I'm using the tools at my disposal. For example, search on any one engine can be limiting, but when combined with other tools and techniques to narrow down qualified searches, the results can be revealing. Furthermore, a great thing about some of these tools is that they can also be used to monitor your company or product and the relevant conversations online. A very important feature when building and protecting your brand.

Technorati Tags : research tools internetmarketing marketing monitoring

A Good Reason To Utilize Social Networking In Your Marketing Plan

2006-06-21T12:11:00.000-07:00

With all of the chatter about video, music, and games for the phone, an application that could generate alot of data usage in the next few years is social networking.

Technorati Tags : socialnetworking myspace marketing internet blog bandwidth

Paul DePodesta "Management Of New Systems"

2006-06-21T11:40:00.000-07:00

Finished reading Money Ball and was amazed by it. I decided to research parallels in the business world and came across an article written by Paul DePodesta who was an assistant to Billy Beane in Money Ball. I thought it acted as an interesting approach to looking beyond the obvious statistics and delving deeper into what metrics really count. It probably would be a good idea for every business owner to pick up a copy of this book. It will serve as inspiration to battle the big boys or simply to optimize ROI. Notice that he says, "I began a SEARCH for real relationships." I wonder if that included going to Google.

Technorati Tags : moneyball billybeane statistics business baseball marketing

Monitoring Your Brand Reputation Online

2006-03-30T11:34:00.000-08:00

This is a good blog entry about keeping tabs on your brand online. With the Internet becoming splintered, there are so many opportunities for people to do damage to a brand. This is a must.

Somebody also wrote a blog entry on ranking professional brand marketing services like the one's listed on the left.

Technorati Tags : blog blogging reputation monitor monitoring tracking buzz pr

Guerilla SEO on a Shoe String Budget

2006-03-16T10:55:00.000-08:00

Good guerilla SEO primer for those on tight marketing budgets. Applies even if you have a budget. Proves there's a good amount of free information out there.

Technorati Tags : seo search searchengine serp

SEO Test

2006-03-09T10:54:00.000-08:00

Funny but interesting SEO test that someone conducted because of the results that came up for his name "Mike". Look for patterns.

Technorati Tags : seo search searchengine serp

PR SEO Reminders

2006-03-01T07:25:00.000-08:00

Some elements to remember when trying to optimize press releases.

pr publicrelations seo search

Flickr For Public Relations

2006-02-27T06:16:00.000-08:00

Interesting piece focused on public relations strategies integrating Flickr.

flickr Web2.0 photography pr publicrelations

Yet Another List of Web2.0

2006-02-24T14:52:00.000-08:00

Pretty extensive list on Web2.0 Products & Services. Miss anything?

web2.0 web

Internet Hip Hop Movie Marketing

2006-02-23T12:15:00.000-08:00

This article is an interesting case study on the online guerilla marketing campaign for the movie Hustle and Flow. Lesson: think about geo targeting key zips to seed when on a limited budget.

movie hiphop Internet marketing Web music

A Del.icio.us Addiction

2006-02-22T06:49:00.000-08:00

Addictive tool. Not only is it practical for bookmarks and shared knowledge, but I'm also finding it immensely valuable for research and tracking certain conversations. Check out some ways to use it.

tag tagging search bookmarking folksonomy

A Friend Of Mine Went Crazy Over Moblogging

2006-02-17T10:01:00.000-08:00

This shows the low barrier to entry to how simple (and cheap) it is to market oneself in this new day and age of online marketing. I told Adisa about blogging and he went absolutely crazy with it. He's a former contributor to The Source, Vibe, XXL, FHM, 4080, and other magazines as well as writing version two of his popular independently published book "Lyrical Swords". Check his moblogs where he interviews stars or just rants and raves about the latest issues. He now is featured in SFGate.com .

blog moblog hiphop moblogging

SEO Checklist

2006-02-17T07:07:00.000-08:00

Fairly good SEO checklist? May seem basic, but it's good to double check because basics aren't covered many times. There's a Google SEO checklist with 118 different factors. My guess: covering the lowest picked fruit first usually yields quite a bit of a return.

SEO search searchengine words SERP optimization

Leveraging The Power of Words

2006-02-16T16:23:00.000-08:00

Frank Lutz is a corporate and political consultant who's specialty is testing language and discovering words that will help sell his clients product or turn public opinion on an issue or candidate. It's amazing how this guy helped re-shape the perception of the Republican party through his word research and wordsmithing. Imagine the power this carries in cutting through the clutter in this day and age of mass communications. After watching him on the Persuaders could something similar be done through Google Adwords to find trigger words? Lesson: write brainstorm ideas out without hesitation to encourage free flow ideas. Have to look at things with a different perspective to get the next big idea.

Save this page to: Del.icio.us - Furl - Digg - Slashdot

words wordsmith research messaging politics

Internet Marketing Notebook Influence

2006-02-16T14:08:00.000-08:00

What influenced me to make my notes public? I read a book by Robert Rodriguez called Rebel Without A Crew that chronicled his journal entries during the making of El Mariachi. Book was great including the actual journal entries (type O's and all), the script, and one of his famous 10-minute directing schools . Fascinating to see how the whole Hollywood hype machine worked behind the scenes.

movie director guerilla

Music Marketing 2 : Utilizing Tagging

2006-02-16T11:36:00.000-08:00

This company utilizes the tagging concept to track industry chatter on up and coming bands. Read how advertisers are increasingly trying to make sense of the discussions taking place on sites like Del.icio.us (which I am becoming addicted to). Another little article on using Del.icio.us for research Lesson: Monitor the chatter out on the Web to get closer to your customer.

web2.0 tagging folksonomy music

Blogging Tool

2006-02-16T11:25:00.000-08:00

Includes a few pretty cool resources, including this RSS button maker, to market a blog.

RSS blog marketing

The MySpace Marketing Machine

2006-02-16T10:46:00.000-08:00

Interesting article on how MySpace is defining a new model in online marketing and brand building. Also read What MySpace Means To Marketers.

socialnetwork marketing music web2.0

Branding & Psychology : A Fascinating Approach

2006-02-16T07:27:00.000-08:00

Fascinating article on how former child psychologist, Clotaire Rapaille, became a leading brand consultant to Fortune 100 companies using his particular method of getting inside consumers heads. Lesson: look past what is staring me in the face to find a fresh approach.

This interview was originally conducted on the PBS Frontline show, The Persuaders .

Save this page to: Del.icio.us - Furl - Digg - Slashdot

branding psychology marketing

Making Money With Your Blog

2006-02-14T15:59:00.000-08:00

Everyone's asking about making money with their blog (ok not everyone, but two people asked me this week!). I'd be happy if anyone just extracted something useful from mine and I'd call it a career. Remember to read through this article and maybe get some ideas. Already spotted a marketing idea!

blog google adwords

Viral Marketing and Buzz Marketing

2006-02-14T15:42:00.000-08:00

Perusee through some agency sites to read about their case studies. Amazing how much is put out there for people to research and learn. Lesson: companies who share so much show they have full confidence and trust in what they do. An interesting site on viral and buzz case studies.

viral buzz marketing

Web 2.0 Companies

2006-02-14T15:22:00.000-08:00

If anyone asks you for an example of a Web2.0 company, just refer to this little chart. Go ahead and take your pick.

web2.0 Web Internet blog

Music Marketing

2006-02-14T10:44:00.000-08:00

I've always admired the guerilla marketing tactics used in the DJ / hip-hop culture. I remember partnering with an internationally reknowned DJ and organically building an online marketing strategy for him. Little did my partner and I know at the time that it would launch his career to another level (actually, quite a few levels). It was a fun time that allowed us to push the boundries and try new things. I'll be touching on this subject quite often. In the meantime, check out some of these sites as I think they're doing some interesting things to digitally market music:

http://www.beatmixed.com/
http://www.magnatune.com/
http://webjay.org/
http://www.backstagecommerce.com/
http://www.myspace.com
http://www.kazaa.com
http://www.edonkey.com
http://www.weedshare.com/
http://www.thetripwire.com
http://fluxblog.org/
http://www.musicsubmit.com/
http://www.evor.com/links/radio.html

Tagvertising

2006-02-13T13:54:00.000-08:00

A future advertising opportunity may be "tagvertising". As more sites add tagging features, we may soon see ad networks allowing advertisers to buy keywords across certain tags. Take a read through Steve Rubel's perspective.

tagging tag advertising marketing affiliate

Succeeding Being A Web 2.0 Company

2006-02-13T10:24:00.000-08:00

Here's a great article on principles that govern being a Web2.0 company.

The Hype Around Web 2.0

2006-02-13T10:22:00.000-08:00

What's all the hype around Web2.0? Tim O'Reilly gives a great background on it's origins and examples of Web 1.0 companies vs. Web 2.0 companies. Check it out.

The Big Advantage To Google Adwords

2006-02-13T09:58:00.000-08:00

After using Google Adwords, I became obsessed with it. A unique thing about this program is that one can test things with such speedy precision. Marketing is about testing, testing, testing....and then more testing.

Google Adwords has revolutionized the advertising industry in many ways, but one of my favorites is the ability to split test two ads and measure the response to a tenth of a percent. Split test two landing pages on a website and see which one gets more orders or leads. You have full control over it: turn it on, and turn it off - instantly. It's fascinating to observe our tests because when someone searches and clicks on your ads on Google, this represents pure impulse reactions to your copy by the market . Another huge advantage to using Adwords is concept testing your product or idea. You can receive feedback ahead of time to see if you actually have a receptive market to your proposed product, service, or idea. This can save you potentially huge dollars.

A good rule of thumb for testing ads: wait for atleast 30 responses or more, under a consistent set of conditions, to be fairly sure within 5%. If it's anything less, the results to a supposed winning ad or a concept test could be simply based on luck. This rule can apply to a Web page, email, or other online advertising.

Check out this video tutorial on testing and tracking visitors:

http://video.hypertracker.net/

Promoting Your Blog on Blogger

2006-02-13T09:52:00.000-08:00

Blogs have a natural tendency to rank higher in search engines because of a few characteristics:

* have well-structured site architecture
* make use of anchor text linking
* are well linked
* are frequently updated
* are focused tightly around a narrow theme.

Add to this the ease of being able to get one-way links from several sites favored by the search engines, and you have two-thirds of the formula for a well-ranked blog.

Blog Marketing Case Study

2006-02-13T09:47:00.000-08:00

Found this entry on someone who took one of his favorite TV celebrities, Bo Bice of American Idol 4, and marketed him through his blog to see how far it would go in the search engines. Interesting process and results.

My Internet Marketing Blog

2006-02-13T07:55:00.000-08:00

Why am I blogging and adding more digital clutter to cyberspace? I'd have to say it's more for me to utilize this medium as my digital notebook. I like to use it for brainstorming scrawlling random and not-so-random thoughts down. Since my thoughts on the subject change so often, what better way to track them than through this digital notebook? This weblog provides a look and growing representation of my thoughts. It provides a glimpse into my marketing mind and personality that can't come across in a standard resume.

Since this is a collection of spur-of-the-moment thoughts on Internet marketing, as well as tidbits on other random subjects, please take it with a grain of salt. I'm sure there'll be things jotted down that others may scrutinze, and this is good if it spurs thought / discussion. I'm here to learn as well as offer insights.

Thanks for reading, and I look forward to digitally logging my mental scramblings on Internet marketing and anything affecting it. Scuze me if I look a bit frazzled. Just another typical day online.

Cheers!